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The Importance Of Track and Trace Solutions In Pharmaceuticals

Track & Trace is a common term in logistics as we all know about these questions like where are my orders or when do I receive my orders? The time Track is the act of following a trail left by the movement of a product or order. In contrast, trace refers to tracking every step of the direction to know its position in the supply chain and to understand whether there is any concern associated with it or not.

In general, a Track and Trace system is implemented by shipment officers or carrier companies to record the entire movement of the goods or orders during transportation. The core mission of Track and Trace solutions is to create clear and transparent supply chain solutions which provide end-to-end assistance throughout the product life within a supply chain.

Track and trace solutions assist the partners, customers, and logistics companies to know the exact location of an ordered product and shipping status at any given time. Moreover, the Track & Trace system also helps to develop efficient management of the entire logistics network and improve customer service quality.

One of the essential factors of pharmaceutical track and trace systems is that they support the drug manufacturers to have healthy competition among themselves. Thanks to the details obtained from the innovative design, research can be carried out to maximize the effectiveness of drug production and its sales. 

In western countries like the USA & UK, companies have increased the scope of serialization and initiated the development of pharmaceutical track and trace products using RFID, data matrix, and QR codes. Thanks to these developed pharmaceutical track and trace systems, the drug flow between the production and various channels can be regulated and monitored from beginning to end.

Identify Counterfeit Drugs

It is only possible for drug manufacturers to identify fake and substandard drugs on their own with a proper system, as the supply chain is vast. Therefore counterfeit and substandard drugs can be identified with the cooperation and help of the government and companies providing pharmaceutical track and trace solutions. Thanks to this innovative drug track and trace system where duplicate and substandard medicines can be effectively prevented from entering the supply chain and reaching the end consumer.

Overcome The Challenges Of Drug Track And Trace

Drug track and trace systems have a variety of benefits; however, various challenges can be encountered during the implementation phase of this critical system. One of the biggest challenges is the need for a common standard that this effective system can easily overcome.

Increase Of Production

The track and trace systems help and support the competition among drug manufacturers, which affects productivity. Due to healthy competition, the competition increases, and the production of drugs also increases.

Keeps The Brand Reputation Intact

Brand reputation is an essential factor in today’s rat race. If you can’t keep up with the competition then you are going to lose your reputation and loyal customers. So the first step you can take to secure your brand is to provide a seamless delivery of your drugs. To track and trace solutions provide continuous support to help you track your goods throughout the supply chain. This maintains transparency between you and your customers. Therefore the trust between your brand and the customers remains the same.

Better Customer Satisfaction

This system ensures better customer satisfaction as customers are always being updated about their ordered products and they don’t need to panic about any delay as they can always connect with customer service to know the reason behind any slightest delay. And being a company person you are also being aware of the position of your drugs within the supply chain.

Security Concerns

Drug track and trace systems are very secure and offer complete satisfaction. In addition, this multi-level security guarantees that your customers are getting original drugs.

The Conclusion

Track and trace solution is one of the enormous pillars of the logistic system that ensures better management and proper regulation of life-saving drugs in various parts of the country. So it is essential to get assistance from experts like LetsVeriFy to get its benefits. You can connect with them anytime to know more about the process.


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