The ultimate guide to protecting your brands and products-LetsVeriFy

Brand protection is the process and set of actions that a brand owner undertakes to prevent third parties from using the intellectual property of companies without permission. So, by engaging in brand protection you safeguard your brand IP rights against abuse and counterfeiters, infringers of other types of IP such as design, color mark, patent, and so on. Brand protection strategy not only protects the loss of revenue from a company but also the company’s image, trust, reputation, and overall value. However, brand protection solutions should be tailored to the brand’s unique requirement as not all brands deal with the same level of abuse.

How to protect your brand

Knowing how to protect your brand and intellectual property is an important piece of knowledge for many brands. Counterfeiters target every company they think they can profit from using every mechanism and tactic like fraud, phishing, social media impersonation etc by which the act of brand infringement is carried out to stay in business.

So, what about anti-counterfeiting solutions? As a brand, you need to start with well-thought strategies to fight against infringers.

1. Register your IP portfolio — Getting intellectual property registered to ensure its fully protected needs to be the first step for creating a brand protection solution. In fact, without trademark and design registration, counterfeiters would easily use your logo and brand name. Therefore, to secure your brand in the market, it is advised to seek some good IP portfolio advice that will help you protect your brand from bad actors.

2. Fight rogue websites — Rogue or copycat websites are sites set up to copy the official site of your brand for malicious intent. They come in subverted variations, but the purpose of all is the same to sell counterfeit products and hence all of which are potentially damaging the brand’s name in the market. The best protection against rogue websites is registering relevant domain names of your brand.

3. Social media monitoring — Brand needs to maintain a strong social media presence to establish themselves as authentic. Not only this, regular monitoring of social media and using on-site reporting tools is vital to remove networks of bad sellers that spread their influence using the power of social media channels.

4. Online advertising monitoring — Extensive online advertising monitoring will help you identify where your brand product ads are shown in unwelcome locations and deliver the required business intelligence to deal with it!

5. Educating your customers — Informing and educating customers so they can avoid fakes is a great strong beginning. It is important to highlight the danger certain counterfeit products might pose. In fact, customer education is a great strategy that can be used to avoid counterfeit and is also an important part of brand education.
Read Here- https://www.behance.net/gallery/123579033/guide-to-protecting-your-brands-and-products-LetsVeriFy