Anti Counterfeiting Solutions For The New Year

 There has been a drastic growth in one of the largest underground industries - that is of counterfeit goods and it has taken deep roots to bring out more serious drastic problems. The results of this are extremely harmful as they are impacting the brand value of companies and organisations, taking away their credibility and customer loyalty big time. This is why the need for anti counterfeiting solutions is more than ever so that they can be used to identify as well as curtail all these unscrupulous activities by counterfeiters. Here in this blog, we tell you all about these solutions which you can use to protect yourself and your brand. 

What are the different anti-counterfeiting solutions for protecting applications as well as products? 

There are several solutions that can be used and implemented by companies in order to protect themselves from counterfeiting. Broadly, they are divided into four main categories. They are mentioned below:


  • Overt: This is apparent and visible to the naked eye and there is no need for any additional tools in the overt solutions. These solutions can be applied in both labellings, packaging as well as documentation in order to facilitate spot visual authentication. 
  • Covert: This is the second group of brand protection solutions that cannot be recognised easily and neither can it be seen through the naked eye. The use of these specialised tools and equipment is that they are needed for the purpose of authenticating the products using unique synthetic tagging, micro text and ultraviolet as well as infrared links. 
  • Forensic: This solution is covert in nature and these are used for anti-duplication. Special methods are used in this process and the equipment in this can be used for the detection of any kind of counterfeiting. The samples which you suspect are counterfeited are sent to laboratories for the purpose of validation. 
  • Digital: Last but not least, the digital process requires electronic and automated methods used for authentication and digital anti-duplication. The digital solutions that are used for the purpose of anti-counterfeiting are found in QR codes, RFID tags and serialised numbers. 


These were a few solutions that you can use and apply in order to prevent counterfeiting. Counterfeiters have been affecting consumer products and creating a large amount of liability. When there are digital solutions to fight counterfeiters, they aim to empower brands so that the product authenticity remains intact and the supply chain is also secured. This is why anti-counterfeiting solutions are very important and crucial for the safety of brands and the identity that they have built over the years. In a technological world, it is best to use technology to your benefit. Anti-counterfeiting solutions need to be customised in order to meet your particular product type. The specific methods can vary from product to product.  If you want to get the best services when it comes to anti-counterfeiting, you can rely on LetsVerify which is one of the best companies that identify and reject products that do not match the custom filters required by you. 

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