WHAT IS ANTI-COUNTERFEITING & HOW TO USE IT TO PROTECT YOUR BRAND?

The growth and character of a company depend on the quality of products or services they are offering. Thus, brand value plays an important part in retaining and maintaining a good client database. Counterfeiting is an age-old problem that imposes serious trouble on a business. Fake goods hinder the company’s character and make you lose your pious guests. That’s why the client fidelity program is an essential step that colorful companies must consider. 
 
 Globalization has changed the face of business, and with the swell of commerce, the entire face of force chain operation has been altered drastically. A recent study has revealed that further than 33 of the population depends on e-commerce rather than earning locally. Due to this unforeseen yet rapid-fire change, counterfeiting is also perfecting, and new ways are being used daily to produce fake goods. With the rise of digital counterfeiting companies, associations use QR law price programs to combat digital theft. 

What Is QR Code Reward Program? 
We all have seen and are habituated to QR canons. These are specially translated dispatches present within the body of any product which can be scrutinized to know the details. A QR law program uses cryptographic law that isn’t visible to the naked eye. It’s added to a product to test its authenticity. For illustration, while copping a package from a store, you can fluently overlook it by using your smartphone to determine its whereabouts. When you get a package after ordering it online, it’s recommended to overlook the QR law to know its authenticity. This QR law generally uses 512 encryption and uses a combination of cryptography, artificial intelligence & blockchain to check its authenticity. 
 
 Digital counterfeiting is lapping the physical request, and companies are losing thousands of pious guests and suffering huge financial losses every time. Online hackery has come to an easy target to make huge gains. Although fake is common across businesses worldwide, digital phony is crippling frugality. As a result, brands invest in fidelity prices programs to retain high-value guests. According to a check, it was stated that 84 of guests are satisfied with fidelity programs and tend to stick to that particular brand.

What Is a Customer Loyalty Program?
A client fidelity program is like an incitement that a brand offers to its living guests to retain them. These programs are specially designed for the being client base so that they feel interested and stick to your brand. Piecemeal from chancing new guests, it’s also essential to retain and maintain exhausting bones in this largely competitive & logged request, so engaging your guests with new and innovative fidelity prices programs is pivotal. Occasionally new consumers also feel interested in these programs and enroll themselves as being bones. 
Every brand goes through a slow season. And starting a fidelity plan during the slow season has been shown to boost the business up to a great extent. In addition, offering instigative deals during the slow season or introducing a fidelity price game will give your business an instant makeover. 
 
 Fidelity programs also enrich your mailing list and help you drive a correspondence crusade in the future. For illustration, to enroll in a client fidelity game, guests have to give their mailing details and contact words, which is important data for unborn marketing. This data can be employed from time to time to shoot offers and updates or can be used to dispatch juggernauts for a special event in the future. 
Therefore customer loyalty programs are essential to boost deals, attract new guests, and retain the living bones. Likewise, in this period of digitalization, where counterfeiting is one of the biggest enterprises for brands to sustain their growth & character, certain measures must be taken to combat it. Thus, a brand loyalty program is a useful tool to help you grow further.