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Showing posts from April, 2022

WHAT IS ANTI-COUNTERFEITING & HOW TO USE IT TO PROTECT YOUR BRAND?

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The growth and character of a company depend on the quality of products or services they are offering. Thus, brand value plays an important part in retaining and maintaining a good client database. Counterfeiting is an age-old problem that imposes serious trouble on a business. Fake goods hinder the company’s character and make you lose your pious guests. That’s why the client fidelity program is an essential step that colorful companies must consider.     Globalization has changed the face of business, and with the swell of commerce, the entire face of force chain operation has been altered drastically. A recent study has revealed that further than 33 of the population depends on e-commerce rather than earning locally. Due to this unforeseen yet rapid-fire change, counterfeiting is also perfecting, and new ways are being used daily to produce fake goods. With the rise of digital counterfeiting companies, associations use QR law price programs to combat digital theft....

What Is Anti-Counterfeiting & How To Use It To Protect Your Brand?

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The growth and reputation of a company depend on the quality of products or services they are offering. Therefore, brand value plays an important role in retaining and maintaining a good customer database. Counterfeiting is an age-old problem that imposes a serious threat to a business. Counterfeit goods hamper the company’s reputation and make you lose your loyal customers. That is why the   customer loyalty program   is an essential step that various companies must consider. Globalization has changed the face of business, and with the surge of e-commerce, the entire face of supply chain management has been altered drastically. A recent study has revealed that more than 33% of the population depends on e-commerce rather than procuring locally.  Due to this sudden yet rapid change, counterfeiting is also improving, and new techniques are being used daily to produce fake goods. With the rise of digital counterfeiting companies, organizations use  QR code reward progra...

All That You Need To Know About Brand Protection

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  The brand is the face of a business, and building a brand that represents you and your business is not an easy task. It needs years of hard work to gain customer loyalty and confidence. The business world is ever-changing and highly competitive these days. It takes a lot to build a reputation among your target audience. Thus brand is the most important asset of your business that drives your company’s reputation and fuels your revenue generation. That is the reason one should invest in effective  brand protection solutions  that will shield their image from fraudulent activities which might tarnish the reputation of your organization.  There are several tools and  anti-counterfeiting solutions  available to safeguard your brand name and image from being misused by competitors but one needs to rely on the correct one. The fact is that a successful and renowned brand is more vulnerable and can be easily copied by copycats or other competitors, to drift the ...