How To Enhance The Customer LifeTime Value And How It Impacts Your Business?
Customer Lifetime Value (LTV) is one of the most significant indicators for a business success. Why so? Customer acquisition costs will soon outweigh revenue if consumers aren’t encouraged to return, as the cost of advertising increases. It is well recognised that brand loyalty programs assist digital organizations in achieving various objectives, including obtaining the most significant number of consumers, increasing the lifetime value of each customer, and retaining existing customers. What Is Customer Lifetime Value? This is the average amount of money a consumer will spend with your brand throughout their lifetime, or “lifetime value” (LTV). When a customer stays with you for an extended period, their lifetime value (LTV) rises. The most valued consumers are those who buy frequently and spend a lot of money. To calculate lifetime value, you must consider a customer’s potential after the initial sale. Why Is LTV Important? You need to k...