LetsVeriFy

  E-commerce is growing phenomenally, especially after the pandemic. Instead of going to a marketplace, consumers prefer to order products online. This digital transformation offers a lot of benefits to consumers and businesses globally. The online platform increases the scope for sellers to serve a wide section of the target audience and earn an extra share of profits. However, it also heightened the quantity of counterfeited products in many parts of the world. It is the brand and consumers who have to face the repercussions of it.  The E-commerce market can’t stop functioning because of these anomalies. It paves the way for brand protection, track and trace, and  anti-counterfeiting labels  as global economies cope with the fallout from COVID-19. Investment in these digitized solutions is a must for businesses.  Every brand should make use of  anti-counterfeiting solutions The consequences of counterfeited products in the e-commerce market are fatal. If ...

  Customers are the real secret to brand success. Satisfying their demands and meeting their expectations should be the purpose of brands. It is the point where  brand loyalty programs  come into play. This effective marketing strategy enhances the overall value of your product or service and motivates loyal buyers to make their next purchase. With  loyalty rewards programs , brands can build an emotional connection with their customers and make sure they remain loyal for a lifetime. Not just this, brands can attract new consumers, reduce turnover, and drive profits with this proactive marketing strategy.  New age customer loyalty programs  The modern loyalty programs are diverse. They drive sales and increase customer lifetime value. As a result, brands will stay in the loop about what customers expect from them and how to satisfy them with unique brand offerings.  By incentivizing customers with exclusive rewards, brands can avoid high churn rates an...

  A recent study has revealed that around 60% of customers of any business choose the same brand again and again due to a variety of innovative and out-of-the-box Customer loyalty programs. A properly executed brand loyalty program will not only provide shopping satisfaction; rather, it will help you to retain valuable customers and sometimes even attract new ones. Companies these days are investing a lot in creating and executing loyalty programs to gain brand value and generate good ROI. So, if you are still skeptical about these programs, read it out, as this article will help you understand the importance of brand loyalty programs. Another survey conducted in the US has revealed that if customer retention increases by 5%, the total profit and overall revenue generation increase by 95%. So, if you invest most of your budget in new customer attractions, we suggest you also pay attention to customer retention. As retention of customers is not only easy and cost-effective, the over...

  Satisfied consumers drive business success today. If you want to earn an extra share of profits and expand your brand reach, you need to build a more personal, malleable, and mutual connection with your target customers. Having crucial data about buyers’ preferences, interests, and patterns can help you engage with customers actively and enhance the performance of your marketing programs. Acquiring new customers is a costly and challenging process. In comparison to them, loyal customers prove to be a blessing for a brand. An increase in the number of loyal client base can significantly improve the bottom line of the business. Well,  loyalty reward programs  work specifically to ensure this goal of brands.   A well-planned and well-implemented  brand loyalty program  provide all the crucial customer data that allows businesses to improve their marketing efforts and yield greater returns in the long run.  Create a successful  brand loyalty pr...