LetsVeriFy

  The rise of counterfeited products is rising, especially after the pandemic. The pharmaceutical industry is facing massive problems with the increased supply of fake medicines. The World Health Organization (WHO) computes that 1 in 10 medical products in low and middle-income nations is falsified. It’s a concerning matter that should be tackled as soon as possible. The serialization is necessary for the products that are at the target of the counterfeiters. It gives the power to the users to track them in the supply chain.  Product serialization  is a powerful digital solution where a unique serial number is allotted to each product to give it a distinct identity. As a result, the brands and consumers can track and trace products wherever they lie in the processes. This digital solution has the capability to meet regulatory compliance mandates. Pharmaceutical is the only industry where serialization can be completely applied. But the companies still need to explore how ...

With the ability to add value to your company and carve out a unique name in the market, your brand is important to your business success. Having a robust brand strategy should be an essential component of your marketing plan to identify how consumers perceive you. However, brand protection is perhaps the most crucial aspect of this strategy.  Success can attract imitators and thus protecting your company from such practices is an important part of maintaining the reputation of your brand. A brand protection solution basically safeguards a company’s intellectual property against counterfeiters and infringers. It is important to note here that not every brand deals with the same level of abuse, so anti-counterfeiting solutions should be tailored to a brand’s unique requirement. In this blog, we will study how to use brand protection strategies for dealing with counterfeits across multiple platforms.  1. Beginner strategy At this level, your brand has just started to deal with b...